Kelly-Moore Paints
As Creative Director, I helped modernize a 75-year-old heritage brand while maintaining consistency, clarity, and trust across a large, public-facing retail footprint.
My Role
• Led creative strategy and supervised design execution
• Developed and maintained comprehensive brand guidelines
• Collaborated with executive leadership, sales, operations, and external vendors
• Oversaw quality control across print, packaging, digital, retail, and event graphics
Outcome
Strengthened brand consistency across 150+ retail locations and international dealer networks. Packaging and system updates improved clarity, reduced waste, and supported measurable business growth.
Sam Brown 